Developed and deployed digital a comprehensive marketing strategy for a small digital healthcare company out of Boston, MA.
Included: Launching social media channels, blogs, one new website, marketing email workflow and analytics, both business and social.

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Consulted and implemented social media UGC and influencer strategy for TikTok, Instagram and Facebook. Advised on navigating reputational challenges during social justice protests, during the summer of 2020.

Analytics Report ➕ | UGC Example ➕

Case study published by Falcon.IO on how I built a global B2B social media model for CEMEX, focusing on B2B and corporate brand awareness.

I implemented this strategy in 20 business units in as many countries.

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Strategy, production, episode writing, recording and promotion on monthly podcast featuring Chief Communications Officers for Chief Communications Officers and the broader Comms industry. Working with podcast production company and arranging sponsorship as well.

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Editorial Calendar, writing, production and managing email lists for a bi-weekly (bi-monthly!?) newsletter sent to the entire Page Membership (Chief Communications Officers) and their teams. Increased open rates by double-digit percentages and drove registration for key events.

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Led and implemented the design of new website for Page Society and migration onto Wordpress framework, consolidating 3 websites into 1 cohesive experience for members, saving staff time in the process.
Managed RFP, Vendors, development and member communication.

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